Marketing strategy, systems & training for founders & their teams who want to grow sustainably; with clarity, focus, and heart.
Build a Business That Scales with Strategic Marketing
Simple, strategic, and a little scrappy.
Most founders already have the vision. What they need is focus, a plan that makes sense, and someone who can help them stick to it. I bring the systems, the structure, and the strategy that turn chaos into clarity.
We’re not just talking theory.
Every business I work with learns how to actually do marketing. The kind that builds momentum, not noise. The kind that your team can keep running long after the caffeine wears off.
You don’t need more ideas. You need direction.
We’ll cut through the endless “shoulds” and figure out what actually moves the needle for your business. Clear goals, clear metrics, and clear wins.
My job is to help you build what lasts.
Because when your systems work, your business gets to breathe again. You stop sprinting, your team starts leading, and growth finally feels sustainable.
How I Help You Scale
Know it’s time to stop duct-taping strategy and start leading it.
Want systems that scale without eating your sanity.
Are tired of playing marketing whack-a-mole every week.
You’re ready for support if you...
Ways to Work Together
Starting at $497/mo
$497/mo
investement
• Proven frameworks and AI workflows
• Monthly trainings, implementation & support
• A community for growth and accountability
What’s included:
Think of this as having a CMO in your corner for a fraction of the cost. Inside, you’ll learn how to think, plan, and execute like a marketing leader without hiring one full time. You’ll finally have a plan that’s easy to follow, simple to hand off, and built to scale.
A marketing training program built to help founders & their teams simplify strategy, build systems that scale, and grow sustainably.
Marketing Training Grounds
Starting at $750
$750
investement
• 2-hour private strategy session via Zoom
• Customized action plan and roadmap
• 1 week of post-session feedback and support
What’s included:
In this 2-hour intensive, we’ll tackle your biggest marketing challenge and turn it into a clear plan you can follow. Whether you need direction on messaging, launch strategy, or growth priorities, you’ll walk away with structure and next steps that make sense. No fluff. Just clarity and momentum.
A focused session to help founders cut through the noise, find clarity fast, and leave with a plan they can use right away.
Strategy Intensive
Starting at $2,500/mo
$2,500/mo
investement
• Bi-weekly strategy and implementation sessions
• Custom marketing plan and team guidance
• Ongoing audits and optimization
What’s included:
This partnership is for founders ready to stop flying solo and lead with confidence. Together, we’ll refine your strategy, build systems your team can run, and create campaigns that align with your long-term goals. You’ll get senior-level clarity, structure, and accountability so your marketing runs smoothly and supports growth.
Strategic marketing leadership to help you scale with clarity, systems, and a partner who’s in it with you.
Fractional CMO Partnership
You’ve carried the weight of growth long enough.
Your business deserves a strategy that’s clear, sustainable, and aligned with your vision.
With the right systems and support, you can lead with confidence instead of constantly catching up.
Let’s build the kind of marketing that finally works for you.
Dani changed the game for my business. She helped me scale my summit to multiple six figures and grow my email list to over 100,000 subscribers. She brought order to the chaos and kept me focused on what truly matters. With her structure and strategy, I turned big ideas into real results and served thousands of families. Dani’s the rare mix of heart, skill, and integrity. She's the real deal.
Founder of SethPerler.com
SETH PERLER
Before joining Marketing Training Grounds, I felt stuck ping-ponging between vision and the marketing to-do list. Since working with Dani, everything has shifted. My team now runs with clear direction and confidence, and we’re seeing consistent growth in subscribers, traffic, and webinar enrollments. I finally feel like our marketing is working for us instead of the other way around.
Founder of Made for Math
Adrianne Meldrum
Dani Hayes brings depth and breadth to entrepreneurs through her vast knowledge of marketing and technical systems. Her deep understanding of how the back end works allows her to maximize the front end and client-facing experience. She is thoughtful in her strategies, always making the process personalized, professional, and proficient. Dani is a lifeline for business owners, ensuring every piece works together and nothing is left behind.
Founder of With Understanding Comes Calm
Julie Skolnick M.A., J.D.
Having a marketing expert like Dani on my team is incredible, but having one who’s also a great human is even better. She brings stellar ideas, helps me see through my ideal customer’s eyes, and makes launches feel authentic to my heart. Her structured approach keeps me grounded, and her energy keeps me optimistic in the midst of launches and business transitions.
Founder of Beautifully Complex
Penny Williams
Words from the founders who were in your shoes
With systems and support in place, we bring your plan to life. You’ll move forward with clarity, consistency, and sustainable growth.
Step 3: Make It Happen
We create a clear, actionable roadmap that fits your vision and capacity. You’ll gain structure, confidence, and a marketing plan that actually works.
Step 2: Build the Plan
We take time to understand your goals, strengths, and challenges. Together, we identify what’s working, what’s missing, and where to focus for the greatest impact.
Step 1: Discover
A look at the process
Frequently Asked Questions
How do I know which offer is right for me?
Book a quick call on the Contact page. I will take a look at your goals, your current marketing setup, your team, and your capacity. From there we will decide the best next step. The Strategy Intensive is great for fast clarity, Marketing Training Grounds is ideal for long term support, and the CMO Partnership is for businesses that want a strategic leader in their corner.
Do I need a team to join Marketing Training Grounds?
No. You can come in as a solo founder or with a team. MTG is designed to help you build, lead, and train a marketing function whether you have a team or not. Many members join without a team and use the program to grow into one.
What if I am not “good at marketing”?
That is exactly why this exists. You do not need to come in with experience. You only need to know that marketing matters and that you want a clear, repeatable path forward. The systems, frameworks, and coaching inside MTG eliminate the guesswork and show you what to do step by step.
What stage of business are these services best for?
If you are earning between 100k and 3M per year and want more clarity, consistency, and structure in your marketing, you are in the right place. I work with founders who are tired of guessing and ready to build sustainable momentum.
What happens during a Strategy Intensive?
We take a deep dive into your offers, customer journey, content, systems, and team. You will walk away with a clear, prioritized plan you can implement right away. It is focused, practical, and designed to give you the clarity you have been missing.
If I do the Intensive, can I join MTG or the CMO Partnership afterward?
Yes. In fact, many founders use the Intensive as their first step to testing our working dynamic. If we are a great fit and the timing makes sense, we can roll directly into the program that aligns with your goals.
What is the difference between MTG and Fractional CMO support?
MTG is a training and implementation ecosystem that shows you how to run a real marketing department. The Fractional CMO Partnership is hands-on leadership. In MTG you and your team learn the systems. In the Fractional CMO Partnership I drive strategy, structure, and execution with you.
Will you work directly with my team?
Yes. Whether you choose MTG Pro, MTG All-In, or the Fractional CMO Partnership, your team will get training, feedback, and support. This is not a founder-only experience. It is designed so you can finally hand things off with confidence.
Is there a long term commitment?
For MTG there is a minimum commitment so you can actually build momentum. For the Fractional CMO Partnership there is a six month minimum because leadership and systems require time to build correctly. No one benefits from rushed or reactive work.
What if I have tried other programs before and nothing stuck?
Most founders come to me after trying courses, masterminds, or consultants that were too generic or too overwhelming. MTG is different because we focus on clear systems, weekly structure, and real accountability. You will not get lost or left behind. You will finally have a plan that makes sense and support that helps it stick.
What results can I expect?
Expect clarity, consistent marketing activity, better decisions, trained team members, smoother systems, and marketing that finally feels predictable. Most founders say they gain time back, feel grounded for the first time, and finally know what matters week to week.
