I’m Here to Help You Make Sure People Know About It.
You’ve poured your heart into a business that’s here to serve, solve, and spark change. But somewhere between the big vision and the everyday to-do list, the marketing piece got… messy. That’s where I come in.
You’re Building Something
That Matters.
I help bold, purpose-driven founders turn marketing chaos into clear, repeatable systems that actually scale. My clients don’t just want more visibility. They want to build something that lasts. Something that grows without burning out their team, their bank account, or their soul.
But here’s the truth. I didn’t start out with a fancy marketing degree or a big agency team. I started with curiosity, grit, and a deep desire to figure out how businesses actually grow.
Like most entrepreneurs, I learned the hard way that marketing can be a mess of moving parts: content calendars, campaigns, social strategies, tech stacks, funnels, and a dozen “gurus” promising overnight success. What I discovered is that none of that matters unless your marketing is built on clarity, systems, and service.
That is where my work began to shift.
Fractional CMO & Founder of Marketing TRaining Grounds
Hi, I'm Dani Hayes
The best marketing doesn’t manipulate. It connects, serves, and builds genuine trust with the people you’re here to help.
Marketing With Integrity
When you build simple, repeatable systems, you create space for creativity, clarity, and a life that actually feels good.
Systems Create Freedom
Growth doesn’t come from getting it right the first time. It comes from showing up, learning fast, and staying curious.
Progress Over Perfection
Core beliefs
If you've ever thought “I just need someone to help me figure this out without selling me more noise...”
You're in the right place.
Frequently Asked Questions
The Scrappy Story: The Origins of Marketing Training Grounds
Over the last decade, I’ve worked behind the scenes helping businesses grow from their first fifty thousand to multiple six and seven figures. What I learned is that success doesn’t come from copying someone else’s blueprint. It comes from understanding your own.
I built Marketing Training Grounds for founders who are tired of feeling like they are always starting from scratch. It is not another course or coaching program. It is a living, breathing ecosystem that helps your team build real marketing infrastructure one repeatable system at a time.
Every week inside the program, members build another piece of their marketing machine: content systems, launch plans, visibility strategies, and metrics that actually make sense. The result is a business that feels lighter, runs smoother, and finally starts scaling without you doing all the heavy lifting.
It is not about building a perfect business. It is about building a sustainable one.
Because perfect is paralyzing. Scrappy gets results.
Marketing with Heart and Humanity
The truth is, I love marketing. I love the psychology, the creativity, and the way it lets us connect ideas to impact.
But I also know marketing has gotten messy. Too loud. Too fast. Too obsessed with shortcuts.
That is why everything I teach is rooted in what I call Ethical, Service-First Strategy.
It is about serving before selling, teaching before pitching, and marketing in a way that actually feels good.
When you focus on value first, everything else falls into place.
My Approach
Be curious. Be consistent. Be kind.
I blend real-world marketing experience with practical frameworks that make sense in today’s fast-paced, AI-driven landscape. I will never hand you theory and walk away. I will help you and your team implement, automate, and grow step by step until marketing feels like second nature.
Inside my programs, you will hear me say things like:
- You don’t need perfect. You need a plan.
- Marketing should be teachable, measurable, and repeatable.
- Systems don’t kill creativity. They make space for it.
If that kind of structure-with-soul approach feels like your speed, we will probably get along really well.
Start with a Strategy Intensive to get clarity fast.
Join Marketing Training Grounds to build your marketing machine.
Or explore a Fractional CMO Partnership if you need ongoing personalized support.
Whatever path you take, my promise is the same.
We will keep it smart. We will keep it human.
And we will always keep it scrappy.
a. Facebook
b. Twitter
c. Instagram
d. YouTube
07. Your favorite place to show up online?
a. Backpacked Switzerland
b. Skydiving over Moab & Arches
c. Played international soccer in China & Europe
d. Started my first LLC in high school
06. What’s the most adventurous thing you've ever done?
Getting my stretch & zen on taking a yoga class
05. The morning ritual you swear by?
My husband aka BFF
04. The one thing you'd be lost without?
a. Kenny Chesney at the Sphere
b. Jack Johnson in the Gorge
c. Tool at Red Rocks
d. Piano Guys at Tuacahn Amphitheater
03. Which show made you a fan for life?
Ted Lasso without the F-Bombs
02. Your personality in a TV Show
a. Hiking & Milky Way Hunting
b. Eating shrimp tacos & pretending I'm a foodie
c. Give me all the friend and family time
d. All of the Above
01. Where we’ll find you off the clock
Get to Know Me Quiz
Dani changed the game for my business. She helped me scale my summit to multiple six figures and grow my email list to over 100,000 subscribers. She brought order to the chaos and kept me focused on what truly matters. With her structure and strategy, I turned big ideas into real results and served thousands of families. Dani’s the rare mix of heart, skill, and integrity. She's the real deal.
Founder of SethPerler.com
SETH PERLER
Before joining Marketing Training Grounds, I felt stuck ping-ponging between vision and the marketing to-do list. Since working with Dani, everything has shifted. My team now runs with clear direction and confidence, and we’re seeing consistent growth in subscribers, traffic, and webinar enrollments. I finally feel like our marketing is working for us instead of the other way around.
Founder of Made for Math
Adrianne Meldrum
Dani Hayes brings depth and breadth to entrepreneurs through her vast knowledge of marketing and technical systems. Her deep understanding of how the back end works allows her to maximize the front end and client-facing experience. She is thoughtful in her strategies, always making the process personalized, professional, and proficient. Dani is a lifeline for business owners, ensuring every piece works together and nothing is left behind.
Founder of With Understanding Comes Calm
Julie Skolnick M.A., J.D.
Having a marketing expert like Dani on my team is incredible, but having one who’s also a great human is even better. She brings stellar ideas, helps me see through my ideal customer’s eyes, and makes launches feel authentic to my heart. Her structured approach keeps me grounded, and her energy keeps me optimistic in the midst of launches and business transitions.
Founder of Beautifully Complex
Penny Williams
Words from the founders who were in your shoes
If your marketing feels scattered or heavy, you’re not alone.
This workbook is your reset. A space to pause, get grounded, and reconnect with what truly drives your business forward in a lasting way.
Inside, you’ll map out what matters, simplify your next steps, and walk away with a plan that feels clear, doable, and aligned. It’s not about doing more. it’s about building systems that actually work for you.
The Marketing Clarity Workbook
A FREE RESOURCE TO CLARIFY YOUR MARKETING, YOUR MESSAGE, AND YOUR NEXT MOVE
