Led by a Fractional CMO with over a decade of experience helping founders turn clarity into growth.
Marketing Training Grounds helps founders and their teams turn scattered marketing into clear systems, confident execution, and steady, sustainable growth.
Build a Marketing System That Grows With You, Not Against You
You have built a business that works. Now it is time to lead your marketing with the same clarity and confidence.
Marketing Training Grounds helps founders step into the role of marketing leader their business needs. You will learn to think and plan like a CMO, even if you do not have one, building rhythms of annual planning, 90-day goals, and weekly focus points that turn big visions into daily, trackable progress.
No endless guessing. No last-minute scrambles. Just structure that keeps your business growing in the right direction.
Turn your marketing chaos into simple systems that scale.
At Marketing Training Grounds, we equip small businesses with the systems, strategy, and support they need to build a marketing engine that lasts.
If you have ever felt like you are playing a guessing game, posting, planning, or spending without knowing what is working, you are not alone.
Coaching + Accountability + Community
For founders who are ready for more clarity, not more chaos
- Reacting instead of leading
- Trying to keep your team aligned without a clear plan
- Piecing together advice that never fits your business
- Feeling like your marketing runs you instead of the other way around
This is for you if you are tired of feeling like...
You need a plan your team can actually run.
Marketing Training Grounds is a guided training and implementation system that helps you build, train, and strengthen the marketing foundation your business needs to scale.
Inside, you’ll learn how to:
- Design a marketing plan that breaks your yearly vision into achievable 90-day sprints
- Create systems your team can repeat without burnout
- Track the right metrics so you can see what is working and what to adjust
- Make smart, data-driven decisions without second-guessing every move
What is Marketing Training Grounds?
A simple four-step process that builds real momentum every month
How It Works
When you build structure into your marketing, consistency becomes inevitable. Here’s what that looks like inside MTG.
Weekly coaching, feedback, and a community that keeps you focused. You will always know your next best step.
Support:
Stay Accountable & Connected
Transform ideas into consistent action using proven processes and workflows. This is where chaos becomes calm progress.
Systems:
Build Your Infrastructure
Through practical workshops and templates, your team learns how to plan, create, and measure with precision and confidence.
Skills:
Train Your Team
Set clear goals, understand your audience, and map out campaigns that connect. You will create a living playbook that guides every move.
Strategy:
Craft Your Game Plan
Even if you have tried systems before that did not stick, MTG is different. It does not give you more to do; it gives you a way to do less but move faster through structure, focus, and confident leadership.
Hands-on guidance: I will guide you through building your marketing foundation, executing campaigns that resonate, and scaling with clarity.
Weekly live support: Join coaching calls, Q&As, and implementation workshops that keep you moving forward every week.
Expanding resource library: Access templates, SOPs, and playbooks that make progress simple and repeatable.
Personalized feedback: Get direct input on your systems and strategy so you can make confident, data-informed decisions.
A vibrant community: Founders and teams learning together, sharing wins, and staying accountable.
A program that grows with you: MTG evolves alongside your business so you always know your next right move.
What You Can Expect Inside MTG
- You have not validated your offer yet
- You are chasing hacks or overnight wins
- You are unwilling to spend a few focused hours each week
- You want someone else to run 100% of your marketing for you
This is not for you if:
- You are a six or seven figure founder ready for consistent, predictable growth
- You want systems that make marketing easier to manage
- You value calm focus over constant hustle
- You want your team to know what to do each week and why it matters
This is for you if:
Built for leaders who care about people, purpose, and steady progress.
You have a clear 90-day plan and know exactly what to focus on next
Every launch builds on the last instead of starting over
You track what is working and make confident adjustments
You delegate with clarity because your team knows what success looks like
You trust your team to execute with structure and confidence
Marketing feels calm, consistent, and easier to lead
After MTG
Every post feels random and disconnected
Every launch feels like starting from scratch
You chase every idea but cannot measure what is working
You struggle to delegate because your team is unclear on priorities
You hesitate to trust that your team will execute the way you envision
Marketing feels heavy, unpredictable, and harder than it should be
Before MTG
You Don’t Need More Ideas.
You need a system that turns ideas into action.
Most founders don’t need another tactic. They need clarity and rhythm.
Implementation Days – Dedicated sessions to build your marketing assets and processes together.
Office Hours – Get direct answers and feedback so nothing stalls.
Marketing Audits – Submit your work and receive personalized feedback on your messaging, campaigns, or systems. You will know what is working, what needs refinement, and how to move forward with confidence.
Training Vault – Access SOPs, templates, and playbooks your team can use immediately.
AI Tools and Training – Learn how to integrate AI to streamline workflows while keeping your authentic voice.
Community Hub – Connect with founders who share your focus on sustainable growth.
What You Get Inside
You need a system that turns ideas into action.
Inside Marketing Training Grounds, you’ll learn to lead your marketing like a CMO, with clarity, consistency, and calm.
Dani changed the game for my business. She helped me scale my summit to multiple six figures and grow my email list to over 100,000 subscribers. She brought order to the chaos and kept me focused on what truly matters. With her structure and strategy, I turned big ideas into real results and served thousands of families. Dani’s the rare mix of heart, skill, and integrity. She's the real deal.
Founder of SethPerler.com
SETH PERLER
Before joining Marketing Training Grounds, I felt stuck ping-ponging between vision and the marketing to-do list. Since working with Dani, everything has shifted. My team now runs with clear direction and confidence, and we’re seeing consistent growth in subscribers, traffic, and webinar enrollments. I finally feel like our marketing is working for us instead of the other way around.
Founder of Made for Math
Adrianne Meldrum
Dani Hayes brings depth and breadth to entrepreneurs through her vast knowledge of marketing and technical systems. Her deep understanding of how the back end works allows her to maximize the front end and client-facing experience. She is thoughtful in her strategies, always making the process personalized, professional, and proficient. Dani is a lifeline for business owners, ensuring every piece works together and nothing is left behind.
Founder of With Understanding Comes Calm
Julie Skolnick M.A., J.D.
Having a marketing expert like Dani on my team is incredible, but having one who’s also a great human is even better. She brings stellar ideas, helps me see through my ideal customer’s eyes, and makes launches feel authentic to my heart. Her structured approach keeps me grounded, and her energy keeps me optimistic in the midst of launches and business transitions.
Founder of Beautifully Complex
Penny Williams
But don’t just take my word for it.
Here’s what other founders are saying...
🟢 Enrollment is currently closed. Join the waitlist to be first in line when doors reopen.
If you have been craving clarity, real clarity,
this is where you will find it.
The founders who thrive inside Marketing Training Grounds are ready to build. They care about people, systems, and long-term success. They want their marketing to work for them, not weigh them down.
Ready to build your marketing system?
Still have questions?
Let’s make sure you have all the clarity you need before joining.
Do I need a team to join?
No. Many founders inside MTG start solo or with part-time help.
You’ll learn how to build your marketing department before you hire, so when you do add people, they plug into a clear, working system.
Think of it as learning to lead like a CMO, even if you’re a team of one.
I already have a team or agency. Will this still help me?
Absolutely. MTG helps you strengthen the core systems and leadership that make every marketing partnership more effective.
You’ll know how to set direction, give clear feedback, and align everyone around your key goals, so you’re not managing chaos, you’re leading strategy.
How soon will I see results?
Most members start feeling clarity and control within the first few weeks as they map out their 90-day strategy and systems.
Tangible, measurable progress often comes within the first 90 days as those systems start running consistently — better communication, smoother launches, more confident execution, and visibility into what’s working.
What if I’ve tried other programs and they didn’t work?
You are not alone. Most of our members have been there.
MTG is not another course or plug-and-play template. It is an applied training ground.
You will build real systems for your specific business, get live support when you hit roadblocks, and see progress through simple, repeatable actions each week.
This is not theory. It is implementation, accountability, and leadership training in one.
How much time do I need to commit each week?
A few focused hours a week is all it takes.
We are not adding more to your plate. We are replacing busywork with strategy and focus.
The calls, templates, and frameworks are designed to be used inside your existing work so you make progress while running your business, not in spite of it.
What if I’m not tech savvy or I hate marketing?
You do not need to be a marketing expert. That is the point.
MTG gives you simple systems, playbooks, and examples that make marketing easier to understand and delegate.
If you have ever wished someone could just tell you what to do next, that is exactly what we do here.
Is this right for me if I’m still growing or not making six figures yet?
If you have validated your offer and are serving paying clients or customers, yes.
MTG helps you create the systems that get you to consistent, sustainable revenue.
If you are still in the idea phase or have not sold anything yet, it is better to start with foundational business support before layering on marketing strategy.
Will I get personal help or is this all pre-recorded?
You will get both.
There is a growing library of trainings and templates to guide your implementation, but the real magic happens in our live sessions.
Weekly coaching, office hours, and implementation days give you a place to bring your questions, share your work, and get direct feedback from Dani.
Will this help if my marketing is already working?
Definitely.
MTG is about optimization and scalability, not just repair.
If you already have traction, we will help you streamline your systems, clarify your metrics, and remove the bottlenecks that slow growth.
You will shift from marketing that works sometimes to marketing that works every time.
How is this different from hiring a fractional CMO or marketing consultant?
A fractional CMO builds your strategy for you.
In Marketing Training Grounds, you learn to think like one.
We help you build the same strategic thinking and systems at a fraction of the cost, so your marketing never depends on one person again.
When you do hire or delegate, you will already know exactly what success looks like and how to manage it.
What’s included when I join?
- Weekly live calls and office hours for feedback and support
- Monthly workshops focused on key marketing systems
- Implementation days to build assets together
- Access to the full training vault of SOPs, templates, and playbooks
- A private founder community for accountability and connection
- Ongoing updates and new trainings as the program evolves
What if I fall behind?
No problem. MTG is designed for real life.
Every training is recorded, every template is accessible anytime, and our live calls happen weekly so you can jump back in whenever you are ready.
This is about building long-term systems, not racing through content.
What does it cost to join?
Membership starts at $497 per month, with options to upgrade for deeper team access and one-on-one support.
You can cancel anytime, but most members stay because the systems keep compounding.
Think of it as investing in a CMO-level structure for a fraction of the cost of hiring one.
How do I know if this is the right next step?
If you are craving structure, focus, and leadership in your marketing, this is it.
If you want to stop reacting and start leading with confidence, you will feel right at home inside Marketing Training Grounds.
The best way to know is to book a short clarity call.
We will look at your business together, talk through your goals, and make sure this is the right fit before you join.
You’ve carried the weight of growth long enough.
Your business deserves a strategy that’s clear, sustainable, and aligned with your vision.
With the right systems and support, you can lead with confidence instead of constantly catching up.
Let’s build the kind of marketing that finally works for you.
